Research on the Innovative Practice of CCTV Large-scale Cultural Program "The Reader"

In this era of noisy and pompous media culture, the road to cultural dissemination is difficult. Both traditional television new internet platforms reek Neil Bozeman's "Entertainment Dead". such an environment, many programs launched by CCTV have taken up important task publicizing promoting connotation, emotion spirit behind at same time injected countless fresh blood into era. Then I will take "The Reader" as research object, from perspective innovation program content well form, analyze how walks on its own way success in fast-paced environment.